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It's not so long ago that we had a full range of stock printed paper cups as one of our product ranges, and they used to sell very well. But then we shifted focus to a more niche, custom branded paper cups and slowly took our popular stock paper cups off the shelves.
We did that consciously, cafe and clubs in UK were seeing a change in approach over the last few years, to fight for their own distinct space in a marketplace often flooded and overshadowed by visible products from retail chains of monsterous proportions.
They were trying to create a niche, a distinct flavour, an identity and thus branded paper cups became so important, and our specialised design and consultancy team was upgraded and re-trained to match the expectations of the new breed of hip and arty coffee houses that were showing up in every corner of UK and Europe. This new breed of aggressive entrepreneurs would expect the best of identities possible and we saw a massive surge in branded paper cups demand very soon, and soon our entire focus was on being part of this new wave of what we call "coffee culture" movement.
But since the day we stopped selling our stock printed paper cups. we have also been duelling a dilemma, the dilemma of whether to restart the stock range or keep our exclusive branded paper cups niche going. Despite the growing demand of branded paper cups, we noticed that the demand for stock printed paper cups did not all together vanish from the market. It fell down a steep curve but then stayed put at the level for the last few years.
So, effectively while we have continuously added a large base of successful entrepreneurs, clubs, auto giants, other brands like market leading FMCG brands to our list of happy clients, we feel we have dissapointed those start ups that were not starting with a considerable investor backup.
We were dissapointing those mom and daughter, brother and sister, husband and wife, two brothers, sisters or a couple of friend enterprises that knnow they coffee better than the best, but to start they need some really professional quality stock printed paper cups, since they have the coffee ready, but need more time and money to get their brand identity sealed.
At a recent meeting, we as a leading paper cup company has decided to stop this, stop this dissappointment and re-start our stock range with a limited few entries to hit the shelves soon. It's now just a matter of time that you'd once again be able to order those stock printed paper cups from our website. Keep watching for the new range.
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What was it that put you off?