From Wikipedia, the free encyclopedia
Ok, let's simplify it. Augmented Reality is nothing but some technology that wants to make good use of your new smartphone's camera and coordinate tracking features and using computer algorithms that can recognize objects and shapes and match it with some object or shape that the Augmented Reality App on your smartphone already knows about.
So? this is incredible, just imagine what the application can now do once it has recognized the object, for example, unrelated to our scope of business and services, let's consider this scenario.
"There is an augmented reality application that you have downloaded to your phone before going to Paris, this app is tailor made to guide you through the city of Paris. and while ambling along the footpath of the worlds most beautiful avenue, Champs-Élysées, you fire up the app, point your camera at the buildings along the north footpath and the app recognises the buildings and tells you instantly about all the stores and hotels along your way, and all that is on offer in those stores and hotels!"
In our scenario, where the transformation is not from reality to augmented reality, but from print ( which is to be considered real here just as the buildings along Champs-Élysées are real ) to digital, it works just as described in the above case, albeit a lot simpler and the markers are not many and complex, but a simple image with the AR enabled logo on it. People scan it and there you go, your video promotion starts running on his phone straight away.
So you think, NO, this doesn't work on printed packaging, not on printed paper cups, not at all. Well, you are wrong, Starbucks has proven you wrong two years ago. Starbucks used Augmented Reality App on its famous red Christmas Cup, successfully, way back in 2011. Check the Starbucks video below.