Ever heard of In-flight advertising? If your company has been looking for a new and effective branding solution, you may consider this one.
In-flight advertising provides businesses with a chance to communicate and engage with potential customers through an unconventional, but effective manner.
In this article, we’ll not only show you how this means of advertising is helpful, but also why in-flight advertising using paper cups is the future.
Why is in-flight advertising successful? During flight time, passengers have little to do except sit down and wait to arrive at their destination. They are rooted at one position- some for more than 10 hours and have lots of attention to spare. Every day millions of travelers have nothing to do in aircrafts except look at an in-flight magazine, browse the digital infotainment system or hold a branded paper cup with a beverage.
Passengers are most likely going to spend a large part of their time on entertainment options. However, which of the three seems more captivating
as an advertising platform?
Ads in the In-Flight Magazine are similar to those in newspapers, print magazines, etc., but In-Flight Magazines are not magazine that passengers read out of choice. Passengers usually feel compelled to read them since there are no alternatives provided.
The Digital Infotainment System has ads inserted into the content. Businesses use flyers with banners and logos on this channel. Both of these advertising options are already registered in the consumer’s mind as advertisement trash.
Why Are Paper Cups Great For In-Flight Advertising?
Paper cups are perceived as less of advertisement trash because here the ad is not being shoved in your face. Passengers request beverages at
their own preference. Branded paper cups provide for more eyeball time, are less intrusive, cost less, have higher ROI, etc. They give the user a chance to
interact with the brand on their own terms.
Here are a few more benefits of paper cups for in-flight advertising;
-Ensures Global Reach
Current traveler statistics state that there is an annual traffic of more than 13 million passengers crisscrossing several destinations in the world. With numbers like these, there’s no limit to where your brand can travel. A simple tactic like paper cup in-flight advertising can help you reach
local and international passengers. Think of the coverage your brand will get.
Travelers will have your brand name implanted in their subconscious mind and every time they see a paper cup they might just think of your product/service. When they see your product in a duty free shop, they’re more likely to scan it and ultimately purchase it.
-You Have Their Full Attention
As we have discussed above, passengers request for beverages in paper cups at their own leisure. They choose to interact with your brand at this time- some may have requested the paper cup just to see what is written on the outside of it.
-Widens the Target Group
Marketing managers everywhere usually have a specific consumer target group in the course of creating marketing plans. Their criteria can range from specific location, age, gender, etc. With In-flight advertising marketers have a wider target group and end up engaging people that may have been wrongfully left out in initial studies. These can be entrepreneurs, particular age groups, students, professionals, or more.
Businesses need to evaluate whether In-flight advertising is the best fit for them before adopting it as a mode of marketing. There are several
ways of maximizing use of this type of advertising, but paper cups seem to top them all.
Imagine a scenario where a guest requests for a cup of water, or two or three. They will have engaged with your company image thrice already
and they’ll be one step closer towards purchasing. Your company is also portrayed in a positive light when the traveler is satisfied with their beverage.
If you have a business and you’re looking for ways to reach your target consumers or a new target market, you may consider testing this form
of in-flight advertising for your company. We highly advise you to opt for paper cups when it comes to your in-flight advertising. Just remember to take
this step after you have performed a thorough SWOT analysis and have confidence in a superior design that will capture your target audience’s attention. Are you still in doubt of the potential of paper cups in Inflight advertising? Read this article again.
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